We were tasked to launch ALDI Australia's new telecommunication product, ALDImobile in an already highly competitive and saturated Australian telco market.
The idea was simple: take what ALDI shoppers love about the supermarket - great prices on high quality products with very little fuss - and transfer it to the Telco market, which is notorius for expensive, complicated plans and hard to decipher call rates.
Campaign assets included television, POS, print, brochures and other collateral.
AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
ART DIRECTOR: Simon Koay
COPY WRITER: Tim Smith
PRODUCTION HOUSE: The Glue Society
DIRECTOR: James Dive
PHOTOGRAPHER: Brock Elbank