CLIENT: MEAT AND LIVESTOCK AUSTRALIA
Until recent years Australian families regularly consumed Lamb roasts on Sunday. Taking several hours to do and traditionally cooked by mums, these meals have become less popular due to a lack of time. Easy Lamb Roast is a smaller cut of roast lamb that can be prepared by anyone in just 30 minutes. It's so easy it turns anyone into a mum.
The spot shows the head of a group of bikers, who unexpectedly cooks an Easy Lamb Roast for his friends and starts to act like a mum. We see him behave in a variety of maternal ways.
AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
ART DIRECTOR: Simon Koay
COPY WRITER: Tim Smith
PRODUCTION HOUSE: JUNGLE
DIRECTOR: SCOTT PICKETT
• Award - Finalist - Film - over 30"
• Mumbrella - #6 Screen ad of the year, 2013
• Encore ad of the month, May, 2013