Hello.
I’m Simon, a Sydney based creative director currently working at BMF.
Over the past two decades I’ve been lucky enough to work across many clients at world class agencies and picked up some internationally recognised awards along the way.
I also dabble in a bit of illustration which I do in my spare time. However, since having kids, I have a lot less of that these days. But I still like to look at it so it’s all on my website.
This photo is old. If you’d like to see a more updated version, lets have coffee. Or if you hate the idea of that, email me at simon.koay@gmail.com to chat about opportunities or discuss his favourite places to eat in Sydney.
AWARDS
2026
AXIS - GOLD - Film Craft Cinematography | Samsung not same same
AXIS - SILVER - Film Craft Direction | Samsung not same same
AXIS - SILVER - Film Cinema & TV | Samsung not same same
AdFest - SILVER - Film Craft | Samsung not same same
2025
EFFIES - BRONZE - Restaurants and Food Delivery | McSmart Which side are you on?
LIA - BRONZE - Cinematography | Samsung not same same
2023
AWARD Awards - BRONZE - Film - 60 seconds | VW Let’s go for a drive
AWARD Awards - BRONZE - Film - Over 30 seconds | VW Let’s go for a drive
SHOTS - BRONZE - Sound Design | VW Let’s go for a drive
2022
SPIKES ASIA - GOLD - Social & Influencer | KitKat Have a Bite
SPIKES ASIA - BRONZE - PR | KitKat Have a Bite
AWARD Awards - SILVER - Social Media - Use of social media, campaign | KitKat Have a Bite
AWARD Awards - BRONZE - Social Media - Use of talent & influencers | KitKat Have a Bite
AWARD Awards - BRONZE - PR & Promotion - Use of talent & influencers | KitKat Have a Bite
AWARD Awards - BRONZE - PR & Promotion - Use of digital and social media | KitKat Have a Bite
2021
LIA - Bronze - Craft Production Design | Parkinson’s NSW No Escape Room
APCO Winner - Packaging design for sustainability | KitKat Give the Planet a Break
2020
APAC Effies - Grand Effie | ALDI Pointless Points
APAC Effies - Gold | ALDI Pointless Points
2019
Caples Awards - Silver - Branded Content | Aussie News Today
Caples Awards - Bronze - Digital | Aussie News Today
2018
CANNES LIONS - Gold - Use of social platform | Aussie News Today
CANNES LIONS - Bronze - Use of branded content for social media | Aussie News Today
Caples Awards - Silver - Branded Content | Aussie News Today
Caples Awards- Bronze - Digital | Aussie News Today
AWARD Awards - Silver - Branded Content/UGC | Aussie News Today
AWARD Awards - Silver - Branded Content/Online/Series | Aussie News Today
AWARD Awards - Bronze - Integrated Social Media | Aussie News Today
SPIKES ASIA - Silver - Branded Content for social | Aussie News Today
SPIKES ASIA - Bronze - Digital: Travel | Aussie News Today
SPIKES ASIA - Bronze - Digital: Content Placement | Aussie News Today
SPIKES ASIA - Finalist - Digital: Use of Branded Content for Social | Aussie News Today
Mumbrella Awards - Social Idea of the Year | Aussie News Today
AdNews Awards - Media Idea of the Year | Aussie News Today
2013
D&AD - In-book - Structural Design | Mailbooks For Good
D&AD - In-book - Consumer Product Design | Mailbooks For Good
Young Guns - Gold - Editorial & Book Design | Mailbooks For Good
Award - Silver - Alternative media, individual | Mailbooks For Good
Award - Silver - Individual and range of packaging | Mailbooks For Good
Award - Bronze - Best use of media - Print | Mailbooks For Good
Award - Bronze - New product development | Mailbooks For Good
Award: Finalist - Film - over 30" | MLA Easy Lamb Roast
SPIKES ASIA - Gold - Design | Mailbooks For Good
Create Design Awards - Finalist | Mailbooks For Good
Cannes Lions - Finalist - Direct | Mailbooks For Good
Cannes Lions - Finalist - Media | Mailbooks For Good
LIA - Finalist - Design | Mailbooks For Good
Mumbrella - #6 Screen ad of the year | MLA Easy Lamb Roast
Encore ad of the month | MLA Easy Lamb Roast
2012
Caples - Bronze - Viral Video Marketing | Beefgiving Season
ADMA - Bronze - Product Manufacturing and Distribution | Beefgiving Season
ADMA - Finalist - Creative, Art Direction | Beefgiving Season
ADMA - Finalist - Creative, Integrated | Beefgiving Season
WORK EXPERIENCE
2025 (present) - Creative Director, BMF, Sydney
2024 - Creative Director, DDB, Sydney
2023 - Associate Creative Director, DDB, Sydney
2022 - Creative Director, Wunderman Thompson, Sydney
2020 - Associate Creative Director, Wunderman Thompson, Sydney
2019 - Senior Art Director, J. Walter Thompson, Sydney
2018 - Freelance Creative.
2016 - 2017 - Senior Art Director, Clemenger BBDO, Sydney
2014 - 2015 - Freelance Art Director & Illustrator
2011 - 2014 - Art Director, BMF, Sydney
2007 - 2010 - Digital designer & creative, Colenso BBDO, Auckland
2005 - 2007 - Digital designer, OMD Auckland
2005 - 2005 - Digital designer, Saatchi & Saatchi NZ
