Simon is most parts art director. The other, smaller parts consist of illustrator and designer. The remaining spare part spends too much time on Instagram. All parts are based in Sydney.
Growing up in New Zealand, he has always been known to his friends and family as a doodler. He's drawn over his maths exam, into sand at the beach, into his food, all over WIP sheets, and possibly on your face when you were very drunk.
Simon put these skills to a more practical use by graduating with a Bachelor of Graphic Design at Auckland University of Technology in 2005. He landed a job as a digital designer/animator at Saatchi & Saatchi and later moved to Colenso BBDO. Five years later he made the ultimate sacrifice of leaving NZ - right when the All Blacks won the Rugby World Cup on home turf - and moved to Sydney as an art director at BMF. There he worked on numerous above-the-line campaigns and picked up a few awards along the way. In 2015 he took a short break from art direction to freelance as an illustrator where he worked on clients such as Nike, Smart, and collaborated with a writer to publish a childrens' book Liam The Brave. He also created his own project 'Superbet' which had gained much attention globally. Simon went back to advertising and became a Senior Creative at Clemenger BBDO where he worked on clients such as Hungry Jacks, Pepsi, and Tourism Australia. The work on Tourism Australia's Aussie News Today earned a Gold and Bronze Cannes lions in 2018.
He's been travelling the world the last 6 months, and now looking for work again. Email him at email@example.com or call him on +614 6832 8948 if you'd like to chat about opportunities or the best dumplings in Sydney.
• Cannes Lion - Gold
• Cannes Lion - Bronze
• D&AD - In-book (x2)
• Young Guns - Gold
• Award - Silver (x2)
• Award - Bronze (x2)
• Spikes Asia - Gold
• Caples - Bronze
• Mumbrella Awards - Social Idea Of The Year
• ADMA - Bronze
• Cannes Lions (x2)
• LIA - Finalist
• Create Design Awards
2018 - Present - Freelance Art Director.
2016 - 2017 - Senior Art Director, Clemenger BBDO, Sydney
2014 - 2015 - Freelance Art Director & Illustrator
2011 - 2014 - Art Director, BMF, Sydney
2007 - 2010 - Digital designer & creative, Colenso BBDO, Auckland
2005 - 2007 - Digital designer, OMD Auckland
2005 - 2005 - Digital designer, Saatchi & Saatchi NZ