CLIENT: BPAY
Small business owners are passionate about what they do, but while they enjoy being their own bosses, chasing up unpaid bills is the least favourite part. We created two humorous print ads targeting the largest groups of potential BPAY customers showing business owners bearing the weight of their business whilst trying to chase a bill.
GENCY: BMF SYDNEY
ART DIRECTOR: Simon Koay
COPYWRITER: Tim Smith
PHOTOGRAPHER: Karen Fisher
