CLIENT: BURGER KING
AGENCY: COLENSO BBDO
Burger King's trademark burger the Whopper, was only the third best selling burger in Burger King New Zealand, and The King wasn't happy about this.
We created a campaign around The King making his way from his mansion in Miami, all the way to New Zealand on a quest to make the Whopper number one. The teaser website, 'The King is coming' revealed footage every week of the King being spotted in other countries on his way here. In this second phase when the King arrives, the website is set in the King's hummerzine, where you can check out his latest mischief, read about the burgers, and follow his progress on his roadtrip across New Zealand. A 'Whoppermeter' was installed in his hummerzine which tracked the Whopper's progress to becoming the number one burger.