CLIENT: COMMONWEALTH BANK
Commonwealth Bank asked us to utilise a new media placement in The Financial Review iPad app to target top executive clients – a tiny group with very little time for advertising.
So, we created an interactive gaming experience which tapped into their egos and everyday behavior, rewarding them with something money can't buy - fame and recognition among their peers.
Running for 6 months, results dramatically exceeded all expectations with a click-through rate of over three times the industry standard.
AGENCY: BMF SYDNEY
ART DIRECTOR: Simon Koay
COPYWRITER: Tim Smith
• Caples - Finalist - Digital Content
