Off the back of a successful testimonial-led 'Swap and save' campaign in the UK, ALDI Australia briefed BMF to come up with a unique way to show just how much real families can save by switching to ALDI.
But boring testimonials just aren't ALDI here in Australia. So, we came up with a new idea - Switch, Save and Celebrate - by having a huge party which combines the favourite ALDI products and interests of three different families.
We found the families through Facebook and the ALDI catalogue. Then, we thre them each a party in their real home, with their real friends and family members as guests.
The spots each feature surprising giant hero products which were kept secret from the families until the day of the party.
AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
CREATIVE DIRECTOR: Alex Booker & Phil Sicklinger
ART DIRECTOR: Simon Koay
COPYWRITER: Tim Smith
PRODUCTION HOUSE: Robber's Dog
DIRECTOR: Luke Shanahan
PHOTOGRAPHER: Andrew Cowen