Hello.
I’m Simon, a Sydney based creative director currently working at BMF.
Over the past two decades I’ve been lucky enough to work across many clients at world class agencies and picked up some internationally recognised awards along the way.
I also dabble in a bit of illustration which I do in my spare time. However, since having kids, I have a lot less of that these days. But I still like to look at it so it’s all on my website.
This photo is old. If you’d like to see a more updated version, lets have coffee. Or if you hate the idea of that, email me at simon.koay@gmail.com to chat about opportunities or discuss his favourite places to eat in Sydney.
AWARDS
2025
• EFFIES - BRONZE - Restaurants and Food Delivery
• LIA - BRONZE - Cinematography
2023
• AWARD Awards - BRONZE - Film - 60 seconds
• AWARD Awards - BRONZE - Film - Over 30 seconds
• SHOTS - BRONZE - Sound Design
2022
• SPIKES ASIA - GOLD - Social & Influencer
• SPIKES ASIA - BRONZE - PR
• AWARD Awards - SILVER - Social Media - Use of social media, campaign
• AWARD Awards - BRONZE - Social Media - Use of talent & influencers
• AWARD Awards - BRONZE - PR & Promotion - Use of talent & influencers
• AWARD Awards - BRONZE - PR & Promotion - Use of digital and social media
2021
• LIA - Bronze - Craft Production Design
• APCO Winner - Packaging design for sustainability
2020
• APAC Effies - Grand Effie
• APAC Effies - Gold
2019
• Caples Awards - Silver - Branded Content
• Caples Awards - Bronze - Digital
2018
• Cannes Lion - Gold - Use of social platform
• Cannes Lion - Bronze - Use of branded content for social media
• Caples Awards - Silver - Branded Content
• Caples Awards- Bronze - Digital
• AWARD Awards - Silver - Branded Content/UGC
• AWARD Awards - Silver - Branded Content/Online/Series
• AWARD Awards - Bronze - Integrated Social Media
• SPIKES ASIA - Silver - Branded Content for social
• SPIKES ASIA - Bronze - Digital: Travel
• SPIKES ASIA - Bronze - Digital: Content Placement
• SPIKES ASIA - Finalist - Digital: Use of Branded Content for Social
• Mumbrella Awards - Social Idea of the Year
• AdNews Awards - Media Idea of the Year
2013
• D&AD - In-book - Structural Design
• D&AD - In-book - Consumer Product Design
• Young Guns - Gold - Editorial & Book Design
• Award - Silver - Alternative media, individual
• Award - Silver - Individual and range of packaging
• Award - Bronze - Best use of media - Print
• Award - Bronze - New product development
• Award: Finalist - Film - over 30"
• SPIKES ASIA - Gold - Design
• Create Design Awards - Finalist
• Cannes Lions - Finalist - Direct
• Cannes Lions - Finalist - Media
• LIA - Finalist - Design
• Mumbrella - #6 Screen ad of the year
• Encore ad of the month
2012
• Caples - Bronze - Viral Video Marketing
• ADMA - Bronze - Product Manufacturing and Distribution
• ADMA - Finalist - Creative, Art Direction
• ADMA - Finalist - Creative, Integrated
WORK EXPERIENCE
2025 (present) - Creative Director, BMF, Sydney
2024 - Creative Director, DDB, Sydney
2023 - Associate Creative Director, DDB, Sydney
2022 - Creative Director, Wunderman Thompson, Sydney
2020 - Associate Creative Director, Wunderman Thompson, Sydney
2019 - Senior Art Director, J. Walter Thompson, Sydney
2018 - Freelance Creative.
2016 - 2017 - Senior Art Director, Clemenger BBDO, Sydney
2014 - 2015 - Freelance Art Director & Illustrator
2011 - 2014 - Art Director, BMF, Sydney
2007 - 2010 - Digital designer & creative, Colenso BBDO, Auckland
2005 - 2007 - Digital designer, OMD Auckland
2005 - 2005 - Digital designer, Saatchi & Saatchi NZ
