ALDI price — SIMON KOAY

“NO DOUBT” 30 - LAUNCH FILM

“NO RUSH” 30 FILM

We put ‘ALDI price’ everywhere. From outdoor billboards, shopperlites, bus sides and in-store screens to social feeds and the weekly catalogue.

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We even took ALDI prices onto the footy field, sponsoring the NRL’s weekly ‘Quality Save’ and celebrating the best saves in the game.

For the first time in seven years, we refreshed ALDI’s iconic truck livery, taking our new brand platform onto roads across Australia.

Ranked #1 in Cubery’s Power List for Australia’s top-of-mind supermarket advertisers.

The success of the campaign saw it adapted across other markets, including UK and Switzerland.