This campaign launched with a simple Christmas truth: for one glorious day, normal behaviour is suspended. Especially when asked, “who’s got room for seconds?”
“Go on, it’s Christmas” 30 - Launch Film
Then we brought the same festive permissibility to the products across a series of retail films.
When we ran out of pictures, we let the prawns speak for themselves in radio...
The campaign spilled out onto streets, bus shelters and billboards…
…and even the largest billboard in the Southern Hemisphere.
From social, and digital to catalogues, we encoraged Australia to let loose..
We even released a pair of official ALDI comfy shorts for those who truly embraced the season.
It might not have won any awards, but it did get a 4.5 star review from David Reviews. Thanks David.
TLDR? Watch the case study instead. Go on.
ALDI: Go on, it’s Christmas Case Study