When your rival has the sponsorship rights for the biggest sporting event of the year, how do we get people talking about us when we can’t legally talk about it? You get the fans to do the talking.
Origin Loophole Case Study
We launched two versions of the meals - one for each state. And only aired the relevant ad in each state.
Maroons Meal - 30”
Blues Meal - 30"
and let the fans have at it…
The meals were everywhere - even on the series broadcasts in the hands of some or Origin’s all-time biggst legends.
